Facial coding is the process of measuring human emotions through facial expressions. With facial expression analysis you can test the impact of any content, product or service that is supposed to elicit emotional arousal and facial responses. One of the strongest indicators for emotions is our face. Computer-based facial expression analysis mimics our human coding skills quite impressively as it captures raw, unfiltered emotional responses towards any type of emotionally engaging content.
Facial Expressions of Emotion
Words for Facial Expressions
Emotions and feelings can be difficult at times to put into words but our behavioural reactions to these feelings are universally accepted as being similar and easily noticeable; like a smile which is accepted as conveying happiness, or a an upside down frown which usually represents the feeling of sadness or anger. This chapter discusses the relationship between facial expressions and emotions and discusses theories which link the two together. Charles Darwin and Ekman and Friesen have been the most influential theorists and researchers of facial expressions and in this history section we look at their most important findings and developments in understanding facial expressions as a tool for emotion. The work of Charles Darwin has been the stepping stone for understanding the encoding of expressions of specific emotions and most of his published work went to be studied further by many other facial analysts. Firstly, the principle of serviceable habits was explained by Darwin about how certain behaviours lead to rewards. In observing mammals, Darwin noticed that angry animals showed the facial features of a furrowed brow and exposed teeth when under attack. Darwin observed this expression as being beneficial in aggressive encounters, as it scared off attackers in many of his observations.
Understanding Body Language and Facial Expressions
Culture is a huge factor in determining whether we look someone in the eye or the kisser to interpret facial expressions, according to a new study. For instance, in Japan , people tend to look to the eyes for emotional cues, whereas Americans tend to look to the mouth, says researcher Masaki Yuki, a behavioral scientist at Hokkaido University in Japan. This could be because the Japanese, when in the presence of others, try to suppress their emotions more than Americans do, he said. Japanese people tend to shy away from overt displays of emotion, and rarely smile or frown with their mouths, Yuki explained, because the Japanese culture tends to emphasize conformity, humbleness and emotional suppression, traits that are thought to promote better relationships.
How's this guy feeling? Angrily disgusted. Disgustedly happy.