Ads of the World When people say sex sells, most of the time what they really mean is that sexy women sell. For decades, advertisers have been finding different ways to feature women in ads in order to entice buyers. And, it would seem, the strategy works. But the way women have been portrayed in advertising has changed over the decades, and changed the way society views women because of it. From housebound drudge to sexpot to business leader, ads are constantly arguing with us about women's role in society. Search icon A magnifying glass.
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Dove ads with 'real' women get attention
It was a talent scout who wanted her to try out for an ad campaign to sell Dove beauty products — wearing nothing but her underwear. The offer was puzzling to say the least. Crisanti has never thought of herself as anywhere near super model stature — curvy and closer to five feet than six. But that, it turns out, is the point. Crisanti and five other "real" women — ranging from size 6 to 14 — are the stars of a Dove ad campaign that shows them wearing only bras, panties and big smiles on billboards, bus stops and trains in Chicago, New York, and other big cities.
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